Classification of customer data into business categories - based on machine learning vs. a rule-based semantic approach

Being one of several publishers of the German Yellow Pages, we have the need to categorise new, very large datasets. We discuss our process from a rule-based system using a knowledge graph towards a machine-learning approach as well as benefits of a mixed approach.
With the help of real-world data we explain how each of these approaches work.

Speakers: 

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